Did You Know 75% Of Websites Do Off-Page SEO With Unique Content??
We all know what SEO stands for, Search Engine Optimization.
It is an activity for improving search engine rankings. SEO helps a website to drive traffic from the ‘free,’‘organic,’‘editorial’ or ‘natural’ search results on search engines.
Upon searching a particular keyword on a search engine such as Google, only relevant and authoritative links to web pages are displayed as search results.
Different types of content formats such as text, video, animation, charts, infographic, etc. are considered while SEO happens.
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What Is Off-page SEO?
Off-page SEO refers to all of the activities that you can do OFF your website to rank higher on search engines.
It is basically what happens outside the website that eventually helps in improving search ranking on Google, Yahoo & Bing.
Such activities include social networking, article submission, forum & blog marketing, etc.
Providing value for users, SEO isn’t just associated with links.
It takes many other aspects into consideration too; Brand Mention, Content, Audience & Connections.
This act of optimizing brand’s online and offline presence creates an optimal experience for prospects and search engine crawl bots.
Off-page SEO helps in improving:
It has become extremely important for brands to construct their web pages using high-quality content and certain techniques to rank as high as possible on search engine result pages.
One simple golden rule here is, the higher is the ranking, the more is the traffic on the website.
Why is Off-page SEO Important?
Off-page SEO aims to accumulate positive signals and interactions for your brand. It significantly benefits brand mentions, positive reviews, links, etc.
Every brand’s main goal is to create a piece that is SEO-friendly, interesting, informative and desirable.
There are multiple factors that help with great Off-page SEO for such pieces.
Creating a worthy and consumable product or service, facilitating guest posting on popular& relevant topics, building relationships with influencers, encouraging positive reviews and responding to negative reviews, closely monitoring brand mentions are to name a few.
Here are 3 major areas worth attention before getting into Off-page SEO:
Building brand recognition helps in selling your products or services.
With brand association comes trust and loyalty.
If you desire to gain customers’ trust, it is important to offer them quality products and services.
Strongly optimized pages help build brand recognition as it ranks higher in search results.
The other way out here is working on the pages.
Produce relevant, unique and SEO-friendly pages to benefit both on and off-page SEO.
At the end, it is the quality that pays in a long run.
Understanding audience is vital for any company to grow. Without knowing what target audience is and what it desires from the brand, a company cannot prosper.
It’s just like shooting an arrow in the dark.
Knowledge of your audience and demographics is important, as knowing them will help you interact with them. Also, acknowledging audience’s desires is equally important.
It makes them feel they are valuable to your brand. Hence, it is important to study your audience and their preferences.
Content is king.
It is key to higher search rankings. Good content is equal to good SEO. Content here refers to a complete package that is exposed to the audience to consume.
A good content here represents a complete balance of creativity, visuals, brand story, logos, taglines, blogs, CTA and a lot more.
Content that has to be shared with your audience has to have an emotional appeal to connect with them.
It should be unique, relevant, captivating, informative and SEO-friendly at the same time.
Off-page SEO promises numerous benefits along with what is achieved through On-page SEO. They are:
- List Buiding
- Social Media Marketing
- Social bookmarking