5. Don’t turn away free work.
It may seem counter-productive, but doing some good faith work free of charge can go a long way, especially if you’re just starting out in the SEO field.
Most established SEO consultants would refuse pro-bono work, but you can use it as a great way to pad your resume and build your brand and portfolio.
So much of the business world is built upon relationships and SEO consulting is no different.
You should care about your reputation and how you’re perceived and talked about. If you’re cast in a positive light, it can help you gain clients down the road. But, don’t be disingenuous.
People can see right through that. You should care about any potential client on a personal level, and not just because they can do something for you or provide you business.
Also, be sure to follow up with everybody. Whether you meet in person at a social or online, make sure to follow up with your conversation.
It will keep your name and your conversation with this person fresh in their heads and ensure they won’t forget you, especially when it comes time for SEO work that they either have themselves or would like to pass along.
What tips or tricks have you found for picking up potential clients? Anything we didn’t cover? Feel free to let us know in the comments section.
Thanks for Reading!!