With blogs flooding in from everywhere, the number of blog posts and bloggers is multiplying day in day out. But simply getting scared by the number of competitors isn’t what’s required.
The chances to attract a good amount of readers are still bright.
In fact, anyone and everyone can attract readers.
There are people out there who are looking out for the exact thing you plan to offer or maybe slightly nearby, but can be greatly helped by you.
To cater such an audience and make your content go viral, here are your magical 6 steps to create content that will go viral!
1. Write a great blog post
Here is Neil Patel video on how to write awesome blog posts:
IT SHOULD BE USEFUL
First and most importantly, your blog post should bring value into other people’s lives.
So whether that’s a tutorial or an experience you had that would help others, there must be a goal.
Think of it this way.
Let’s say you’re a beauty blogger; what is your intention for each blog post you create?
If you’re placing numerous, unrelated affiliate links and ads in hopes that someone will purchase something, it’s time to rethink your strategy.
Now, don’t get me wrong — There is absolutely nothing wrong with receiving some moola for a product you endorse, but you have to put your audience first.
The whole purpose of being a beauty blogger is to teach, inspire, and spark other people’s artistic presence.
So when you create a new blog post, it should encourage your readers to challenge themselves creatively.
LET THE LENGTH FLOW
You know you gotta get that word count. You could have let a 500 word blog post fly back in 2012. (Yeah, back then, that’s what was recommended. *sighs*)
But as more and more people are joining the blogging world, and as more and more people are starving for details and more information, it’s up to you to make that happen.
NOTE: 2000-2500 word blog posts receive the most shares on social media.
Also, your SEO depends on lengthy posts as well.
Google loves informative content, so placing the who, what, when, why, how, and where will rank you higher in the search engine and you’ll be able to receive more organic traffic to your website.
If you find it hard to increase the length of your post, here are some brilliant tips to do so:
- Pick a topic, product, or service you’re passionate about or truly interested in. The more you like what you’re writing about, the easier it’ll be to write.
- Get that outline planned. Begin by adding your headings and subheadings, and from there, jot some notes under each item you’re covering.
- Include your own opinions, experiences, or story in the introductory paragraph. (Relevant to the topic at hand, of course.)
- Research for more information. This helps you cover any additional material you may have accidentally overlooked during your brainstorm.
FORMAT IT! FORMAT IT!
People nowadays have less of an attention span than that of a goldfish. That’s right, a riveting 8 whole seconds.
With this information kept in mind, your content should be segmented off in a way that is easy and comfortable for your audience to read. Plus, structural writing offers consistency for your readers.
- Use headings and sub-headings
- A large wall of text scares people off
- Use numbered lists, jot lists, and steps
- Punctuate, mate
- Negative space is great
BEEF IT UP
TITLE IS THE KING
Experiment with blog post titles to see what would be the most eye-catching and/or the most straightforward.
For this particular post, I played around with a few titles:
“How To Get Your Blog Post Shared Thousands of Times”
“Dominate The Blogging World in 6 Proven Steps”
“Diving Into The Anatomy of a Viral Blog Post”
Things to remember while adding a title:
- Which emotion are you looking to evoke from your audience? Hope? Urgency? Fear?
- Are you making it clear to whom you are writing for?
- Reflect the content within. *ommm*
- Have some fun with alliteration or add powerful language like “life-changing” and “revolutionary”
UPGRADING OF CONTENT
A content upgrade is a piece of content that supplements your blog post.
So this could be a checklist, a workbook, a podcast episode, or whatever else relates to your existing article.
The catch with content upgrades is once you offer this additional material, the only way a reader can receive it is by giving you their email address.
So in exchange to offering your audience value, you are also simultaneously building your email list.
Having a mailing list is important because it’ll keep people coming back to your website, you’re able to foster a much stronger relationship with your following, and it has a super high conversion rate.
This means that you’ll have a group of people who are already interested in your content and are more than willing to purchase any new products or services you are putting forth.
TIME TO LINK IT
There are two types of links I am mentioning of;
The first is internal linking.
If you don’t already know what internal links are — it’s a way to connect one of the pages on your website to another page on your website.
This keeps your audience engaged and interested and makes them stay on your website longer.
It’s also an awesome strategy for reviving some of those old dusty posts you’ve had hidden on the last page of your website.
And in that case, I feel you.
Go back, put some spring back in their step, and re-promote it.
Re-purposing old content is everything.
The second type of link I’m talking about is affiliate links.
In here you promote someone’s else’s link on your website, it can be benefited in monetary and non-monetary terms.
Getting a link back is the greatest advantage that can add to the credibility and external value of the blog post and brand name.
3. SHOW MORE TELL LESS (VISUALS)
Pleasing to the eyes….Ah, yes, visuals.
Social media graphics are super important because they are what initially persuades people into clicking through to your website.
A great writing strategy, we all read in our learning years, ‘Best writing is what shows more and tells less’.
Graphics simply follow the basic rule and mind you; it works!!
While you think about adding graphics, make sure you keep a note of the following;
- Which social media platforms will you be circulating your content through?
- Which tool will you use to create the images?
- Will you include an infographic?
GET NOTICED & CALL THEM
There are two ways to get noticed:
One way is to @ a company on social media for a product or service you mentioned in the blog post.
And the second way is to @ a guru in your niche.
Both of these techniques get you noticed and it can also give you access to their following if they reply and/or acknowledge you.
Think of it this way, even if you tag them on Instagram and they don’t hit you back, you just received more exposure by being in their tagged photos (under the premise that they have their photo tagging on).
Or, better yet, they may even re-post your image to their account for their followers to see.
The same idea goes for other social networks as well.
Twitter? Retweet! Facebook? Shoutout! And so on and so forth.
5. PROMOTE- PROMOTE- PROMOTE
As a content creator and/or creative, you should know about this very important rule: 20% creation, 80% promotion.
You can make cool things all day long, but that doesn’t mean anyone is going to see it or buy into it.
You have to put yourself out there. Point blank period.
If you’re not already circulating your content through Pinterest group boards, I suggest you do that ASAP.
Group boards are an excellent way of promoting your content and having access to people outside of your following.
People on Pinterest love following group boards because they’re able to see a bunch of content from a bunch of different people all in one place.
And you should love joining group boards because it’s low maintenance. You don’t have to spend hours engaging, looking, and hoping for people to give you a follow; the group boards are doing it for you.
Now, once you’ve been accepted into multiple group boards, you have to pin your content in them consistently.
The only way to grow your brand is by being seen every day. How often do you see commercials and ads for big companies?
All the time! People need to be reminded of the existence of your business!
So even if people come across your pins and don’t click through initially, they eventually will because you’re out here waving your content in their faces all day long.
However, this is not an encouragement to be spammy, but rather brand recognizable! Posting the same pin 20 times a day in one group board is sure to get you kicked out.
So focus on circulating different articles throughout different times of the day and perhaps even throughout different group boards.
Follow the group boards instructions, see how frequently something is getting posted in them, and trust your gut.
Now, pinning your content into them manually will drive you nuts. So, the only way to create engagement on Pinterest without losing your mind is by scheduling your pins.
Whatever you do though, bloggers and blogettes, I highly suggest using Pinterest group boards in your marketing strategy.
6. DON’T STOP – KEEP GOING
Insert an invitation for feedback and commentary at the end of your blog post.
This strategy keeps the conversation going by allowing readers to reply to you and other commentators.
Plus, people will keep coming back onto your website to see what the replies have been. You’re responsible for starting the chain reaction!
- Try to ask the right questions
- Specify where to reply
Let them know where you’d like the responses to be directed.
Be specific! Maybe you don’t only want the exchange to happen on your blog but also on Twitter.
And in that case, make sure to invite them there! You could add in a tweet box within your content which asks a provoking question, and from there, your readers can click and immediately reply.
Or you could simply state that you’d like to keep the discussion going on another platform. Don’t be afraid to get creative!
So these were the 6 steps to create viral content.
Has your blog gone viral? If yes, do share the strategies that worked perfectly for you!
In case you still miss going viral with your content, do share your challenges faced in doing so. We will take up both strategies and challenges in another blog and help you through them or gain the best out of it.
Make most of this guide to creating viral content. Happy Blogging!